FOX RACING SHOX
NEWS & EVENTS
FOX RACING SHOX ATTENDS OREGON DUNE FEST FOR THE FIRST TIME AND LOOKS FORWARD TO MANY MORE!
FOX Racing Shox is taking its proven Championship ATV racing technology and service to the dunes. After focusing on our racing program and winning ATV championships year after year, it’s time to take what we’ve learned at the track and bring it to the recreational market.FOX Racing Shox plans to deliver a recreational line of shocks that share many of the same features and benefits that our factory ATV race teams have come to depend on to win championships. We understand the recreational rider does not require all the bells and whistles that our race shocks offer, and have developed a product with a lower price point.
The Oregon Dune Fest was a great opportunity to meet many of our existing OEM and Aftermarket customers — and a chance to make some new ones. We saw a great turnout of Polaris Predators and Razor S vehicles that have FOX suspension as original equipment, as well as a good number of people running our current aftermarket products on ATV, Side x Side, and even full size buggies.
FOX took full advantage of being at the Oregon Dune Fest, where we helped customers dial in their FOX suspension and learned how the features on their shocks adjust the ride of the vehicle. For the first time, we had a free ATV product demo for anyone with stock suspension components and even +2 arms using stock shock lengths, which was a great chance for people to really feel the difference FOX shocks make on their own quads. We had several people take advantage of the demo opportunity looking to replace stock shocks, including people running other aftermarket shocks, and even those curious about air shocks but not ready to purchase.
The top two things we heard from all the participants was, “WOW that is awesome!” and “Don’t take them off I’ll buy them.”
We look forward to continuing our demo program at future Dune Festivals and Dune Tours in Oregon and California.
PHOTOS
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