Hup, Hup! Mountain Bikers head to Dirt Bowl on Super Bowl Sunday

Dave Wiens to Lead Fundraiser to Ensure That Kids Have Safe Roads and Great Trails


01.05.09 FAIRFAX, Calif. - Six-time Leadville 100 winner, and former US Mountain Bike team member, Dave Wiens, will lead a new annual cycling event for the Bay Area, The Dirt Bowl, to be held on Super Bowl Sunday, February 7th, 2010.

The Dirt Bowl is produced by Marin County Bicycle Coalition in partnership with the The NorCal High School Mountain Bike League. It is a benefit ride to ensure that kids have safe roads and great trails. Proceeds from the Dirt Bowl will support the ongoing advocacy work being conducted by both organizations.

Dave Wiens said, Great trails make for happy, healthy people. We cannot put too much emphasis on trail advocacy and our simple but important messages will spread further and become actionable to more trail users if we can educate our youngest trail users, such as members of the NorCal League."

Kim Baenisch, Executive Director of the Marin County Bicycle Coalition said "We are excited to be partnering with the NorCal High School Mountain Bike Racing League on this ride. Our organizations have a shared interest in getting more kids on bikes, which is good for their health and good for the environment."

Matt Fritzinger, the Executive Director of the NorCal League, says, The Marin County Bicycle Coalition is an important partner for in our ongoing advocacy work, and it's great to join them in creating this exciting new ride. The League has been working to teach our young riders a high standard of trail etiquette and to do their part in maintaining trails, and the proceeds will bolster these efforts.

The ride is sponsored by Specialized Bicycle Components and Mike's Bikes and is for both recreational and competitive cyclists. Road cyclists are also invited to participate in the Dirt Bowl and will be supported by the Marin Cyclists. The start is at the San Geronimo Golf Course west of Fairfax, California.

Riders may join the supported mountain bike route through the famous Camp Tamarancho, or plan their own route (trail or road).

After the ride, there is a BBQ at the San Geronimo Golf Course, with local beverages and the big game!

Participants are required to raise a minimum of $125 to join this fundraising event. There is no upper limit on fundraising.

Fundraisers will receive:

Saddle time with mountain bike legend and all-around great guy, Dave Wiens
A commemorative event T-shirt
Pre-ride hot drinks and snacks, and a BBQ lunch with sausages, turkey burgers, garden burgers, pasta, green salad, potato salad, and beverages
Entry into a raffle with great prizes
Special prizes for the riders who raises the most money

For more information, and to enter the fundraising ride, visit www.dirtbowl.net

About the Marin County Bicycle Coalition
The Marin County Bicycle Coalition (MCBC) is a non-profit organization that was founded in 1998. MCBC has 1,500 individual members ranging in age from 18 to 81. Our mission is to promote safe bicycling for everyday transportation and recreation, and we work under the motto of, We do the work, you take the ride! MCBC focuses its efforts within five program areas, Building Marins Bicycle & Pedestrian Infrastructure, Safe Routes to Schools, Share the Road, Public Outreach, and State & National Advocacy. Since our inception, our pursuit of infrastructure improvements allowed MCBC to help our towns and County acquire over $65 million in government grants to complete their bicycle and pedestrian facilities. Our goal is to make it easier, safer and more convenient for everyone to choose bicycling as their preferred mode of transportation for local trips and recreational rides in Marin County.

About the NorCal High School Cycling League
The NorCal High School Cycling League, founded in 2000, is a non-profit organization open to students from both public and private schools. The League exists by virtue of a range of fundraising activities as well as generous donors and sponsors including the founding sponsor of the SoCal League, Easton Foundations; the founding national sponsor, Specialized Bicycle Components, Clif Bar, Inc., Shimano, Fox Racing Shox, Gary Fisher Bikes, Ritchey Bicycle Components, Creation Engine, Mike's Bikes, The Pedaler, Mountain Hardwear, Primal Wear, and Touchstone Climbing Gyms. The League provides coaching and camaraderie to help students achieve both competitive and non-competitive cross-country mountain biking goals in a safe and enjoyable manner. Each season includes a fall Leader's Summit for coaches, winter riding camps, the five-race series, and a variety of summer camps. For more information on the League visit www.norcalmtb.org or call (510) 524-5464.

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